CREATIVE DIRECTOR
HBO

Look For the Light



SILVER |  Clio EntertainmentBRONZE | Clio Entertainment

This is it— the first ACTUALLY good video game adaptation. 
But how do you get gamers, non-gamers to care about ANOTHER zombie show?

Deep in the 'New York Quarantine Zone,' we turned the iconic Angelika Theater into a fully functioning Firefly base. 

The 1,500 firefly recruits who 'followed the light' went on an immersive in-world journey where they interacted with Firefly soldiers, came face-to-face with infected, and braved an exclusive screening of the first episode.                                                                                             

                                                                                           
PRESS:
AdAge / The Drum / Marketing Brew / The Mary Sue        
 


                                                                                                                                                                                                                                                                  

Agency: Giant Spoon
My Role: Associate Creative Director, Copy
Associate Creative Director, Art: Thanh Ly
Associate Design Director, Experiential: Eric Zhou
Executive Creative Director: Monica Herman
VP, Experiential Production: Margaret Morici
Experiential Producer: Nathaniel West
Senior Business Director: Victoria Sobel
Director, Project Management: Caitlin Stevens
WTF©